To make the advertising simpler and to help with your clinic audits that are coming soon, we have discussed with Sarah Hart (NZSCM censor) and put this easier to understand document together to hopefully help you.  There are more questions about competitions to be added but we need to ask TAPS about it.

As we get more questions and more information we can update this document.  Please click the links below:

Advertising-in-Cosmetic-Medicine

Advertising Regulations NZSCM updated 02.02.21-1

Dr Sarah Hart has put together an up to the minute Advertising Document for everyone to refer to: DATE: September 2021.
There are also lots of useful resources like a step-by-step guide to advertising botulinum toxin, short and long mandatory statements for 11 different brands, and links for TAPS, MCNZ and ASA.
 
Shortened form of Mandatories for Social Media


Botox®,  Prescription Medicine

For the treatment of frown lines and crow’s feet

Botox® has risks and benefits

Botulinum toxin type A 50, 100, 200 Units.

For product information check with your doctor or Consumer Medicine Information on www.medsafe.govt.nz   Click for further details.

Allegan, Auckland.

Juvederm Ultra™ & Ultra Plus™, Medical Device. Class III

For the  the filling of medium size and deep facial wrinkles by injection into the skin.

Juvederm™ has risks and benefits.

For product information check with your doctor or from product details with the supplier.  Click for further details.

Allergan, Auckland.

Restylane®, Medical Device Class III

to smooth facial wrinkles and enhance lips by restoring volume and fullness.

Restylane® has risk and benefits

For product information check with your doctor or from product details with the supplier.  Click for further details.

Galderma, Auckland.

Dysport®, Prescription Medicine

For the treatment of frown lines and crow’s feet.

Dysport® has risks and benefits.

Botulinum toxin type A 300 or 500 Ipsen Units

For product information check with your doctor  or Consumer Medicine Information on www.medsafe.govt.nz . Click for further details

Galderma, Auckland.

Advertising Regulations 

NZSCM Censor Dr Sarah Hart is pleased to provide the following information for you.

Therapeutic advertising is advertising that’s intended to promote clinics; a nurse, doctor or dentist; health products, and health services. 

All cosmetic medicine advertising is therefore “therapeutic advertising” and has extra regulations. 

If we choose to advertise, we have two options to stay legal – either we learn all the regulations ourselves, or we can use a paid service to check our ad is legal before we publish it, called the “Therapeutic Advertising Pre-Vetting Service” (TAPS).

If you’ve chosen to learn the regulations, here are some resources we’ve created to help you.

Feel free to share them with your ad creative, practice manager, marketing department or any nurses you provide Standing Orders for. 

Advertising Regulations Summary September 2021

Botulinum Toxin Advertising Checklist June 2021

Advice from TAPS and Medsafe May 2021

Mandatory Statements 

Full length mandatory statements for 11 brands

Short mandatory statements for 11 brands